How to Ensure Happy Virtual Exhibitors: Leverage Your Reach (Part 5)

In this series, we’ve shared different ideas for ensuring happy virtual exhibitors, including: enhancing the design of your event, leveraging your platform’s networking features, promoting booth activities and providing pre-show platform training.

In our final installment, we bring focus to a few ways an association can leverage their promotional reach to create a meaningful and positive impact on the overall experience of exhibitors.

LEVERAGE YOUR PROMOTIONAL REACH

 
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Provide exhibitors an attendee list with email addresses.

Consider temporary leniency with your mailing list policy in these unprecedented times to give exhibitors and attendees a greater chance to connect.

Allow exhibitors one-time access to a pre-show or post-show attendee email list—or send promotional emails on their behalf—to help market their products, generate leads and increase ROI.

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Promote exhibit hall access to attendees during your event’s on-demand period.

Help foster opportunities for business transactions between exhibitors and attendees after the event! A major benefit of virtual events, compared to traditional live events, is the extended availability of content offered by most event platforms.

Whether available for 30 days or a year, help your virtual exhibitors maximize their investment by sending regular reminders to your members about your event’s on-demand content. Don’t let a valuable resource go to waste!

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Ask association leadership and board members to visit exhibitors.

It’s an old trade show secret that goes a long way! Exhibitors are the lifeblood of any trade show and play an integral role in the health and sustainability of a meeting. Have your association’s leadership and board members visit virtual exhibitors, attend a booth event, or chat/post a message in their booths, to thank them for their support. This small, but meaningful gesture can make your exhibitors feel appreciated.

Plus, these visits can help generate buzz and attract more attendees to the virtual exhibit hall and booths.

Additional Tips for ENSURING HAPPY VIRTUAL EXHIBITORS

Download a FREE copy of Corcoran’s “5 Ways to Ensure Happy Virtual Exhibitors” brochure for more ideas!

Questions? The Corcoran team is here to help. Contact us today to discuss your virtual, live or hybrid exhibits and/or sponsorship program.

Ideas, Virtual EventsCat Damianvirtual trade show, virtual events, virtual exhibit, coronavirus, covid-19, sponsorship, virtual sponsorship, trade show, events & exhibitions, Virtual ExpoComment