How to Ensure Happy Virtual Exhibitors: Training & Education (Part 4)

Looking for more ideas? DOWNLOAD OUR FREE GUIDE NOW →

Looking for more ideas?
DOWNLOAD OUR FREE GUIDE NOW →

The shift from live to virtual has created a steep learning curve for exhibitors participating in virtual events, many for the first​ time​, as features and capabilities vary across platforms.

For a successful event, platform training is key. Teaching virtual exhibitors (and attendees!) how to navigate your event​ and ​utilize networking and communication tools ​can help ensure a positive experience and increase ROI​. ​

We have shared a few platform training and education ideas below.

Download a FREE copy of Corcoran’s “5 Ways to Ensure Happy Virtual Exhibitors” brochure for more ideas!

Check out the previous posts in this series:

PART 1: Enhance the Design of Your Virtual Exhibit Hall
PART 2: Leverage Platform Features to Promote Engagement
PART 3: Promote Exhibitor Giveaways, Specials & Events
PART 4: Provide Training & Education for Utilizing the Virtual Event Platform

TEACH ATTENDEES AND EXHIBITORS TO USE YOUR VIRTUAL EVENT PLATFORM

 
corcoran-virtual-events-exhibitor-training-webinar.png

Host platform training webinars for attendees and exhibitors before the event.

Partner with your platform provider to host 1-2 live training webinars with a Q&A session for your attendees and exhibitors.

For attendees, take time to guide them through the platform and demonstrate how to access the exhibit hall, attend sessions, schedule meetings with exhibitors, initiate chats, participate in gamification and more.

Similarly, host a training session with exhibitors and offer guidance on optimizing their booths, utilizing attendee communication tools and other important booth features, like private meeting rooms.

Remember to record your webinars and make them available to watch on-demand!

corcoran-virtual-events-training-tutorials.png

Create Short video tutorials for attendees and Exhibitors.

Record brief videos (1-2 minutes), or repurpose sections of your training webinar recordings, that show attendees and exhibitors how to utilize your virtual event platform, such as:

  • Accessing & navigating the virtual event

  • Creating an attendee / exhibitor profile

  • Communicating with attendees / exhibitors

  • Visiting exhibit booths

  • Participating in gamification

Videos are a great training tool for new users to the platform, offering a more dynamic view of the virtual environment.

corcoran-virtual-events-exhibitor-education.png

Share training resources early and often!

Share, share and keep sharing your training resources before the event! A good understanding of the virtual platform can help create a more positive event experience for your attendees and exhibitors.

Collect all available training resources in a dedicated landing page on your event website and promote on social media and all pre-show communications.

Additional Tips for ENSURING HAPPY VIRTUAL EXHIBITORS

Now sure how to get attendees and exhibitors to engage with your training resources? Download a FREE copy of Corcoran’s “5 Ways to Ensure Happy Virtual Exhibitors” brochure for ideas!

Questions? The Corcoran team is here to help. Contact us today to discuss your virtual, live or hybrid exhibits and/or sponsorship program.

Ideas, Virtual EventsCat Damianvirtual trade show, virtual events, virtual exhibit, coronavirus, covid-19, sponsorship, virtual sponsorship, trade show, events & exhibitions, Virtual ExpoComment