How to Ensure Happy Virtual Exhibitors: Promote Booth Activities (Part 3)
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In making the switch from live to virtual events, show organizers are facing familiar challenges with the trade show component of their meetings: How can we drive traffic to the virtual exhibit hall? How can we help virtual exhibitors increase ROI?
In this series, we’re sharing simple considerations that can be implemented during virtual events to help ensure success and a positive experience for virtual exhibitors. In PART 1 and PART 2, we described different ways to leverage your platform’s features to promote connections between attendees and exhibitors.
In PART 3, we’re highlighting a few ways you can help exhibitors drive traffic to their booths while enhancing the overall attendee experience at your event.
PART 1: Enhance the Design of Your Virtual Exhibit Hall
PART 2: Leverage Platform Features to Promote Engagement
PART 3: Promote Exhibitor Giveaways, Specials & Events
Promote Exhibitor Giveaways, SPECIALS & Events
Encourage exhibitors to host giveaways/CONTESTS & Offer Specials at their booths.
Offering daily prizes or exclusive show specials can help generate buzz and drive booth traffic. While attendees will enjoy the chance to win great prizes, exhibitors will have the opportunity to capture leads.
Allow exhibitors to host events during dedicated exhibit browsing time.
From games to guided meditation to chair yoga, these fun, casual activities give attendees a chance to unwind between education sessions and encourage organic networking opportunities with exhibitors.
Think outside the box!
Third-party services like Play with a Purpose can help exhibitors organize a unique and engaging virtual activity.
Create official listings for exhibitor giveaways, Specials and events.
Ask exhibitors to submit a brief description of the giveaways, specials and/or events they are hosting in their booths.
Create official listings on your event website and promote to attendees via email, social media and daily platform/mobile app notifications to generate booth traffic and build excitement for the exhibit hall!
Additional Tips for ENSURING HAPPY VIRTUAL EXHIBITORS
Download your FREE copy of “5 Ways to Ensure Happy Virtual Exhibitors” for more ideas!
Questions? The Corcoran team is here to help. Contact us today to discuss your virtual, live or hybrid exhibits and/or sponsorship program.
