How to Ensure Happy Virtual Exhibitors: Enhance Your Expo Hall (Part 1)

Looking for more ideas? DOWNLOAD OUR FREE GUIDE NOW →

Looking for more ideas?
DOWNLOAD OUR FREE GUIDE NOW →

Over the past few months, associations have been faced with tough decisions regarding their live events due to COVID-19, many taking on the challenge of converting their live conferences and exhibitions to virtual.

While the environment is new, show organizers are facing familiar challenges with the trade show component of their virtual meetings:

» How can we drive traffic to the virtual exhibit hall?
» How can we encourage attendee-exhibitor interactions?
» How can we help virtual exhibitors increase ROI?

In this series, we will share a few simple considerations that you can implement to help ensure success and a positive experience for your virtual exhibitors.

PART 1: Enhance the Design of Your Virtual Exhibit Hall

Enhance the Design of your Virtual Exhibit Hall

 
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Implement infinite scroll in an alphabetical, 2D exhibitor listing.

This auto-load feature eases the browsing process for your attendees and helps direct views to exhibiting companies in the latter half of the alphabet (M-Z). Give all your exhibitors the opportunity to be seen!

 
corcoran-virtual-events-evenly-distribute-exhibit-booths.png

Evenly distribute booths by size in a 3D exhibit hall.

Be strategic with premium and sponsored booth placements; obscuring access to standard booths can have a negative impact on traffic and overall exhibitor experience.

The dispersion of large booths can also help create visual anchors and organically divide your floor plan, similar to a live trade show.

 
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Add search and filter options to your 2D or 3D exhibit hall.

Your attendees are looking for specific business solutions and this valuable feature can help connect them with exhibitors based on product category, service/function, location and more.

Additional Tips for Enhancing the Design of Your Virtual Exhibit Hall

Download your FREE copy of “5 Ways to Ensure Happy Virtual Exhibitors” for more ideas, including key considerations for implementing multiple exhibit halls and dedicated browsing time.

Questions? The Corcoran team is here to help. Contact us today to discuss your virtual, live or hybrid exhibits and/or sponsorship program.

Ideas, Virtual EventsCat Damianvirtual trade show, virtual events, virtual exhibit, coronavirus, covid-19, sponsorship, virtual sponsorship, trade show, events & exhibitions, Virtual ExpoComment